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This webinar brings together healthcare leaders, researchers, and technology innovators to discuss how Artificial Intelligence, Telemedicine, and Digital Tools are transforming patient care. Attendees will gain insights into real-world case studies, latest innovations, and the future of digital healthcare systems.
Doing your homework will help you align both the webinar topic and webinar format (i.e. live webinars vs on-demand access) with your target audience. Too many webinar hosts skip this foundational step and end up putting time/effort/money into misaligned webinars that don't get traction.
A few ways to hone in on your target audience include:
Interviewing your customers
Surveying previous webinar attendees
Seeing which audiences your competitors are targeting
There are also industry-specific research methods. For instance, a SaaS company may be able to look at its product metrics and user segments to identify specific personas that they could aim their webinars toward.
Tip: Use webinar surveys to gather further insights from your registrants and attendees before, during, or after the presentation.