Don’t forget text has a starring role in video

Words appear in blog posts or descriptions of product features and benefits. But writers can also shine in video scripts, along with set designers, actors, and filmmakers. Writers can take any topic and help make it captivating.

J.P. Morgan used animation and strong scripts to explain finance-related concepts in its Unpacked series, a finalist in the Content Marketing Awards for best video. This 4.5-minute episode covers how private companies go public: