Semrush event

Adobe's webinar strategy reflects its diverse product offerings — under the Adobe Creative Cloud banner — by offering presentations on graphic design, video editing, and other adjacent topics. There are even webinars on marketing, storytelling, and artificial intelligence.

• Despite the broad array of coverage from Adobe webinars, each presentation shares a unified identity thanks to the distinct style in their thumbnails. In addition to hosting live webinars on a weekly basis, Adobe also offers on-demand access to over 60 webinars at the time of writing.
• Because Adobe's webinars cover both graphic design and video editing, it's very easy to organically integrate products like Photoshop or Premiere Pro into the presentation without it coming off like a sales pitch.